Anthem Blue Cross Blue Shield Ohio
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| Anthem Blue Cross and Blue Shield in Ohio Expands Zagat Health Survey Tool August 17, 2008 Members Can Rate Experiences with Ohio Physicians, Helps Both Members and Doctors Anthem Blue Cross and Blue Shield in Ohio today announced the expansion of the Zagat Health Survey, an online survey tool that will allow consumers to share their physician experiences with others regarding physicians throughout the entire state. In January 2008, Anthem launched the tool for members to rate physicians in the greater Cincinnati and Dayton markets. We're pleased to expand this tool, allowing our members to review and share feedback about physicians throughout the entire state, said Erin Hoeflinger, president of Anthem Blue Cross and Blue Shield in Ohio. Since launching the tool in January, we have seen a very positive response from our members, as nearly 90 percent of members who completed the survey recommended their providers and offered useful comments about their experiences. Working with Zagat Survey, Anthem is helping to address an unmet need for peer-to-peer interaction among health care consumers. The Zagat Health Survey tool provides a vehicle for members to review and evaluate physicians based on a set of distinct criteria, creating a trusted resource to support informed member decision-making. This tool not only helps members, but is also designed to assist doctors in understanding membersý experiences. The online survey tool allows consumers to review their doctor visits based on: ý Trust - Confidence in the physicianýs approach ý Communication ý Physicianýs bedside manner, responsiveness and rapport ý Availability - Convenience for making appointments and physicianýs punctuality ý Environment - Condition of the office, staff helpfulness, atmosphere and amenities Consumers will also be asked whether they would recommend their doctor to others. The survey also features a comments section, allowing members to explain their ratings. These categories are solely designed to reflect a consumerýs experience with a physician and not to reflect the quality of care received. For each network physician, the online entry will display contact information, ratings on a 30-point scale for each of the four categories, and the percentage of members who recommend that physician. The most recent comments will be displayed first, and members will have the option to rate the usefulness of comments and report suspicious comments. Anthem members can complete the Zagat Health Survey by logging on to the secure member portal on the Anthem Web site. Consumer experience feedback is an important complement to clinical quality, cost and other information available to help consumers make informed decisions,ý said Dr. Barry Malinowski, medical director, Anthem Blue Cross and Blue Shield in Ohio. ýWith this tool, Anthem is giving consumers the ability to share and learn from other peopleýs experiences when making the important decision about selecting a doctor.
Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company, an independent licensee of the Blue Cross Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Ohio is available at www.anthem.com.
Known as the ýburgundy bibleý, Zagat Survey is the worldýs most trusted source for information about where to eat, drink, stay and play. With more than 300,000 surveyors, Zagat Survey rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the ýmost up-to-dateý, ýcomprehensiveý and ýreliableý guide ever published. Zagat content is available to consumers wherever and whenever they need it: in book format, on ZAGAT.com, via the downloadable ZAGAT TO GO for smartphones and on the mobile web with ZAGAT.mobi. For more information, visit ZAGAT.com |
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